
kids' guitar reimagined
hello rockstar
We are Loog: award-winning instruments designed to get kids playing, learning, and falling in love with music.

kids’ guitar reimagined
🎸 Guitar
📱 Learning App
🃏 Chord Flashcards
👩🏫 Video Lessons
🕹 Game-Like Exercises

fender x loog
A collection of short-scale, 3-string Stratocaster and Telecaster guitars, designed by Loog in collaboration with Fender. Hello rockstar!

the app
The free Loog app has a tuner, lessons, games and friendly monsters :) With a backstage pass™ membership you also get access to a songbook with 200 songs (Beatles, Taylor Swift, Bruno Mars and more) and even an interactive TV show starring... you!

backstage pass™
NEW!
A membership plan that gives you a year's worth of music, lessons, games and entertainment, for as little as $4.91 per month!

NOW STREAMING
the loog guitar show
We made a TV show! A tale of friendship and music, with humor and interactive bits that allow kids to be part of the story.
Through the episodes, children learn about music history, bands, rhythms and genres, and how to play their Loog guitar!
watch & listen
WHOLE LOTTA LOVE
1,500+ 5-STAR REVIEWS
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A HIT
“My two year old granddaughter started strumming her guitar the minute she opened it. She'll have hours of fun, playing and learning with her dad.“
Liz B. Verified buyer
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PERFECT
“The guitar is perfect for my almost 8 year old! She loves it and so do we!"
Jessica H. Verified buyer -
BEAUTIFUL
"The guitar is so well made and perfect for little hands. We couldn’t be more thrilled. Thanks for making a quality product (with fun colors for kids)!"
Julia M. Verified buyer